Euler is well positioned for institutional and treasury users, but the requirement to acquire assets via a CEX before interacting with the protocol is a meaningful barrier for this segment specifically. Is this worth solving at the frontend level?
The Problem:- Treasury managers and institutional users evaluating Euler face a step that crypto-native users take for granted, acquiring assets via a centralised exchange first. For this segment that step introduces CEX counterparty exposure, compliance overhead, and documentation requirements that can kill adoption before it starts. The protocol itself may be exactly what they need, but the onboarding path disqualifies it.
Who This Affects
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Corporate treasuries exploring on-chain yield on idle stablecoins but unable to justify CEX exposure internally
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DAOs and funds that want direct DeFi access without routing through centralised infrastructure
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Fintech-native users comfortable with regulated financial apps but not with multi-step crypto onboarding
One Possible Approach:- Fiat on-ramps that route directly into on-chain positions via DEX liquidity already exist and are live on ETH and Base. A frontend-only integration, no protocol changes, no governance action required, could let users supply collateral directly from fiat. Compliance sits at the fiat-to-stablecoin layer with regulated partners.
Questions for the Community
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Does the institutional/treasury segment align with where Euler is focusing post-relaunch?
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Would a fiat entry path meaningfully reduce friction for these users?
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Any compliance or UX considerations the community would want addressed?
Happy to go deeper if useful.