editors: @tetranome, @didierkrux
Bankless Academy is a free-to-access education platform on a mission to provide the information and tools necessary to achieve financial self-sovereignty - with going Bankless. We would like to build a lesson on ‘Lending and Borrowing’, customised for onboarding users to Euler.finance as the lesson’s on-chain quest. We would like to ask the Euler DAO for 40,000 USDC upfront to build and deliver this lesson.
Usage metrics: Boards - Mixpanel | Product Analytics
Available courses: Lessons | Bankless Academy
Euler finance is one the most innovative DeFi protocols, which has seen a steady organic uptick in users with over 6200 users interacting with the platform, source: warden_finance, dune dashboard. Most of these users are crypto natives who already know about DeFi and can interact on-chain with the protocol. Expanding Euler’s reach to new users would require capturing the attention of those from the tradFi lending-borrowing business.
We believe that the primary bottleneck for onboarding users to DeFi in Education is that users generally have difficulty understanding the basic concepts even though they are an analogy to conventional systems. Realising this bottleneck, BanklessDAO has launched BanklessAcademy to educate new joiners about different aspects of DeFi and incentivise them to use DeFi apps with easy UI.
After building our 7 intro lessons and a lesson on DEX Aggregators, we want to introduce our users to the concept of lending and borrowing. The lesson aims tol cover topics such as:
- Defi vs. Tradfi lending/borrowing
- Earning interest on crypto assets
- Managing risk, liquidations
- Flash loans
- Benefits of borrowing against crypto (taxable event avoidance, maintain price exposure)
The lesson will end with a call to action for users to make a basic deposit on Euler.finance to claim the lesson completion badge on the Academy platform.
How will this help the Euler ecosystem grow?
Through education, direct onboarding quests, proof of personhood, user research and marketing within the Bankless ecosystem, Bankless Academy can drive many active, equipped, legitimate users to use Euler.finance - and even begin taking part in Euler governance.
Marketing + Brand Association:
Throughout lesson production, the Euler ecosystem will benefit from:
- Multiple build announcements via Bankless Academy communication channels.
- Multiple tweets via @BanklessDAO to its ~61,000 followers.
- A BanklessDAO newsletter feature - 18,800 regular subscribers, averaging 13,000 views.
- Multiple announcements in BanklessDAO community calls.
- OPTIONAL: Twitterspace + AMA with members of the Euler team, talking specifically about Euler as a lending-borrowing solution.
What is the timeline and expected date of lesson delivery?
Through the beginning of production to the launch campaign, we estimate a two month delivery period from the time funds are received.
Project and Team Background:
The Academy Squad was born out of BanklessDAO and has been working on the Bankless Academy app for over a year now. Our team is composed of a trained game designer, an experienced developer, a marketing/community manager, and two content production specialists.
Since inception, our team has attended a number of international conferences and formed awesome partnerships with some of the most bankless-to-the-bone protocols/projects (including 1inch & Optimism) in the Ethereum space. We love what we do and believe we’ve found our Ikigai.
How many users does Bankless Academy have?
Monthly lesson completions:
Monthly active users:
Total unique wallet addresses connected:
Total lesson completions:
Team member info:
Tetranome - Project Champion & Design Lead
DidierKrux - Dev Lead
iSpeakNerd - Content Lead
OrnellaWeb3 - Community Manager
HiroKennelley - Writing Lead