Grant Proposal - Quarterly financial reporting

Summary
We are proposing that Messari provides quarterly financial reports for Euler. This would serve to better inform existing stakeholders as well as attract new ones.

These reports would live as free resources on Messari and would be distributed through our newsletter, various social channels, and distribution partners including S&P Global and Bloomberg.


Motivation
Investor relations are a necessary function of any company to keep existing stakeholders adequately informed while also attracting new ones through better surfacing of fundamental data. This is even more essential in the open-source world of crypto where there are a wider set of stakeholders including users, developers, and investors that can actively contribute value to the DAO allocating their time and money to grow the network.

While projects often have scattered data dashboards, analytics pages, or other resources to better understand the protocol and the economic activity around it, there remains a need for standardized reporting so that anyone can analyze it like they would using a company’s annual financial statement.

As we continue in a bear market, this becomes increasingly important as people tend to overweight price as their barometer of project success. By outsourcing this critical investor relations function to a specialist firm, Euler can be better positioned to withstand turbulent times and retain the mindshare of major crypto participants.

Background
Messari is a team of crypto natives passionate about building powerful data analytics tools for the web3 world. The company was started in early 2018 and has since scaled to over 120 employees after raising a Series A led by Point 72 Ventures. We recently received a $12.5 million grant from The Graph to become a core developer to build and standardize subgraphs creating a robust open-source data infrastructure for the broader crypto ecosystem.

Messari’s core products include Messari Enterprise, a leading market intelligence platform for crypto professionals as well as Messari Protocol Services, an outsourced research and investor relations service for many of the top DAOs. This has included long-form research, comprehensive data dashboards, and quarterly reporting for over 150 projects.

We have worked with Euler in the past on an initiation of coverage report as well as subgraph development

Specification
We’ll create four quarterly reports beginning in Q4 that present and analyze key KPIs and fundamental metrics (loans originated, deposits, protocol revenue, etc.) from both a macro protocol level as well as more granular specific markets. The report will delve into major governance developments, upgrades, and key roadmap initiatives on a recurring basis.
Examples: Compound, Uniswap, dYdX

These reports would be sent out to our newsletter that reaches over 250k crypto professionals as well as redistributed on the Bloomberg terminal, S&P Capital IQ, and Refinitiv, three of the largest traditional finance platforms in the world with over 1 million active users.

Pricing
The reports are $25k/per bringing total cost to $100,000 paid in stablecoins. We can accept 1/2 upfront and the rest paid in 6-months after completion of the 2nd quarterly report

We’re looking forward to hearing the community’s feedback and are eager to continue working with the Euler DAO!

2 Likes

Hi! That is a super cool proposal that, if implemented, will remove a great number of questions regarding Euler’s financials. Full support.

At the same time I would like to clarify one thing. What are your calculations for some indicators, first of all, income based on? Is it just public information or you will need some “internal information” to be provided by the research team?

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I love messaribut 100k for 4 advertising material is quite expensive imo. Altho feel free to give some references since maybe i’m wrong.

I also don’t know whether the financial report is necessary since euler still at early phase, therefore the number might not do the justice.

Thanks for the feedback!

@Raslambek The figures are all pulled from on-chain data to assess the protocols fundamentals so we won’t need any private company data.

@patria I’d stress this isn’t advertising as much as it is an investor relations function akin to a “protocol CFO” putting together a company’s financial statements that also has a growth component given the wide distribution. For reference on how other DAOs are spending on this:

  • MakerDAO has a Strategic Finance team doing their reporting for $1.3 million/year.
  • Aave is considering a $2.5m budget for their financial reporting

We recognize these are larger DAOs and the scope is broader than just reporting but I think it still highlights the importance placed on high-quality investor relations for a DeFi project.

That’s too expensive.

I personally think this proposal hasn’t passed the temperature check. The costs seem a bit too much given there won’t be a simulation environment involved like with Into the block’s and shippooor’s proposals, so I think the author should revise the price or change the proposal.

2 Likes

Regarding cost, if you think about hiring a full-time IR person/team to create these reports and distributing to a wide audience it would cost a good amount more. Looking at comparable functions at other DAOs this is often a much larger expenditure but there are economies of scale having done these quarterlies for 35 projects enabling us to do them for less.

I’ll also add that there are no other providers that can get enterprise-grade research to over 1 million users in the tradfi world getting on 3 of the largest research platforms in the world (Bloomberg, S&P, Refinitiv).

That said, we understand market conditions tightening budgets and we’re still eager to contribute to the Euler DAO. We suggest cutting the proposal in half to bi-annual reports (we recently did this with Goldfinch). This would bring the total spend to $50,000

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I think twice yearly will deliver value to the protocol. I tend to agree with the points raised in the Goldfinch discussion:

"t’s important to note here that the cost is not solely for generating the reports, it’s primarily for their distribution.

Reports will be free on the Messari site and send to all 250k newsletter subscribers, so there is no pitch for Messari Pro
Reports will be distributed via all of Messari’s distribution partners, including being posted with S&P and on Bloomberg Terminal, gaining Goldfinch extremely valuable tradfi exposure.

Compared to the cost of PR services ($35k-$100k/month for good ones in this space) this kind of media exposure will likely have a valuable ROI for Goldfinch."

The value here is in the distribution, from my eyes.

I think Euler will gain similar value from these reports. For more discussion, see Goldfinch’s discussion post: GIP-20: Financial reporting through Messari's Protocol Services - #11 by mans9841 - Proposals - Goldfinch Governance Forum

2 Likes

Hey @JackPurdy_Messari thanks for the proposal.

Are you able to share the average open rate + click-through rates for the newsletter in which the report would be sent to over 250k crypto professionals?

This would help to discern the marketing value, as I have seen newsletters in the past where there are, for example, 250k subscribers that it is sent to, but only 25k opening on average.

Cheers!

1 Like

250k subscribers? How many actually read it?

Without actual data, it’s impossible to vote for this proposal because there is no factual proof presented, and on the internet, anyone can write anything.

I think the trial period of 1 year with two reports is interesting and would be a great way to get a better understanding of the actual impact of these reports.

I agree with the comments above that $25K per report is on the expensive side, although the quality, distribution, and reach that Messari offers is undeniable. I think the two report offer is reasonable. After the trial year, the DAO will be able to revisit the proposal and make a more informed decision.

As an aside, I think the Euler DAO should create an official grant program with a few members from the core team and maybe 1 or 2 part-time contributors that would review and follow up on proposals like this. The way the DAO currently handles grants seems a bit unorganized. The grant program committee could submit a funding proposal to the DAO every 3-6 months and handle the grant-related operations.

Good points @0xGB and @Vitali - the average open rate is ~28% so around 70k views from the newsletter. There’s also ~12min average read time which shows they really are being digested by professionals not just skimmed over.

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Any chance for the official document where this information is available with all metrics, again anyone can write anything on the message board. if I had actual data I could calculate if what you ask is reasonable or not.

The proposal is interesting, I’m on board with the idea. As ive expressed I think there is a lot of value here as a marketing proposal (I suppose you can call it “informative marketing”). As discussed with Jack privately, I think the pricing structure could be more in line with the actual deliverables of the work (so more upfront cost but reduced follow on cost).